With the clear horizon of reaching the annual objective, we have developed 2 campaigns that lived under the same objective but with different audiences.
“Music is with you” is built with the intention of remarking that music does not define the moments but that you do.
“ReDiscover” is based on accompanying the audience in their growth, the old songs they hear for a given situation, today they accompany you in another.
Visually we convened a famous local studio called “Hola Bosque” with whom we work on illustrations and design.
Regarding the distribution we add a new platform, apart from social media, running the video animations in a new video platform called “MediaBusTV” inside the buses from BA.
Finally we have achieved the objectives of the brand.