Brand Objective: Communicate the local legend artist from Córdoba Argentina. “La Mona Jímenez” has almost 50 years being a famous singer from a local genre called “Cuarteto” he is consider as the king of this genre.
Idea: Spotify wanted to support the local artist so we proposed to make a tribute to him and the people who supported and make a 40 mt painted wall in the local theater that he plays every Friday.
Also, “La Mona Jímenez” has a particular hand sign to salute his fans in every city. We made a geolocated communication plan with every signed of the artists.